Apparently Aston Martin was not swayed by the current global recession, as it recently unveiled its new $1.7 million USD flagship sports car, the One-77 at the Concorso d'Eleganza Villa d'Este, at Lake Como, Italy. The One-77 stunned viewers at the show, and took the event’s design award. The supercar will debut in North America at the Pebble Beach Concours d’Elegance in August. The car is so exclusive that only 77 examples will be sold, rolling off the line later this year, and completing production in the end of 2010.